I've often wondered as I sit through lectures on networks and marketing where I fit on the Diffusion of Innovations continuum. This is one of those common sense marketing concepts wherein there are the innovators who find the products, the early adopters who start to make it popular, the early majority who bring it to the masses, the late majority, and then the laggards. Laggards are people like my dear sister who discovered texting in 2008.
But when I bought the iPhone in late September 2007, just three months after it came out, where does that put me on the continuum? I've always thought of myself as pretty savvy and definitely willing to put money down on something because I have a hunch or just really like it. And, since the most desirable group of marketers to target is the early adopters I like to think of myself as one of them.
This reminds me of how I felt after I read The Tipping Point. I really wanted to be a Salesperson. But I'm actually kind of bad at it. And I thought maybe I was a Connector, but then I don't keep in touch with people I meet on airplanes and I've had too many one night stands. Lately, I've noticed I search online for discount codes before completing online purchases (most recently, I used CouponCabin to get free shipping at JCrew, which saved me $12 on a hot pair of swim trunks that was only available online.) All this might make me a Maven, if only I could commit to this frugal lifestyle.
Someone should create an online quiz to help me confirm my suspicions. (My searches yielded nothing.)
(See the poll to vote on what phase of consumer is currently buying the iPhone)
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